An analysis based on surveys in which respondents make choices where they give up some benefits in order to receive others. See <a href="search.pl?p=conjoint analysis">conjoint analysis</a>. Wittink and Bergestuem (2001) discuss trade-off analysis.<o:p></o:p></P>
 <ul>
   <li>Wittink, D. R. &amp; T. Bergestuen (2001), “Forecasting 
with conjoint analysis,” in J. S. Armstrong (ed.), <I>Principles of 
Forecasting</I>. Norwell, MA: Kluwer Academic Press.</li>
 </ul>