An artificial laboratory setting that attempts to study aspects of behavior.&nbsp; Respondents are exposed to different types of marketing stimuli and are asked to evaluate the product (perhaps through a choice task or through <a href="search.pl?p=purchase intention">purchase intention</a> questions).&nbsp; In many cases, this exercise is followed by a related set of tasks and questions several weeks later designed to gauge consumers’ reactions after trying the new product, and to obtain their longer-term reactions to the marketing activities.<o:p></o:p></P>