A survey of how people say they will act in a given situation. See also <a href="search.pl?p=expectations surveys">expectations surveys</a> and <a href="search.pl?p=Juster scale">Juster scale</a>. Especially useful for new products, but also used to supplement behavioral data (such as sales) as shown in Armstrong, Morwitz and Kumar (2000). See Morwitz (2001). <o:p></o:p></P>
<ul>
  <li>Armstrong, J. S., V. G. Morwitz &amp; V. Kumar (2000), 
“Sales forecasts for existing consumer products and services: Do purchase 
intentions contribute to accuracy?” <I>International Journal of Forecasting, 
</I>16, 383-397. (<a target="_blank" href="../../../ideas/pdf/armstrong-salesintentions.pdf">Full text</a>)
  </li>
  <li>Morwitz, V. G. (2001), “Methods for forecasting from 
intentions data,” in J. S. Armstrong (ed.), <I>Principles of Forecasting</I>. 
Norwell, MA: Kluwer Academic Press.</li>
</ul>